Online Marketing Tools Reviews- Day 1 Review of Online Tools
What are the BEST tools yet most effective to keep it simple and easy?
Welcome to my series of blog posts about best marketing tools!
Day#1 The Power of a Blog to Market Your Business Online
I often get asked what are the BEST yet EASIEST tools to use in my online marketing business and how to avoid being overwhelmed with all the tools out there that are available.
If you are not careful, you could spend a simple fortune on tools that are NOT necessary or know their value or worth. Today, I will share with you one of the the top tools that I personally use in my own business on a regular basis. This subject of reviewing online tools will span over a period of time, so be sure not to miss any of my posts and subscribe to my RSS Feed HERE.
- A Blog – Everyone needs a blog. Without a blog online you are virtually HOMELESS on the internet.
What is a blog? According to Merriam Webster's Definition of a Blog
Full Definition of BLOG
Origin of BLOG
short for Weblog
Well, think of this, if you are creating regular content, on a FRESH basis, you are providing newly updated content all the time.
Pros and Cons of types of Blogs:
- Pros: It's Free…It's Free…. (I can't think of anymore except it's Free and you don't have to pay for web hosting on a monthly basis for it)
- Cons: You are not in full control of the content. What I mean by this is if you posted something that was considered “controversial” or “offensive” and someone complains, I have seen people lose their ENTIRE site on the free blogging platforms, and not JUST WordPress…blogger.com and so many more…..the list is endless. All it takes is a few complaints and those companies are NOT playing games…POOF! Your content and all your hard work is GONE!
Con#2: ADVERTISING APPEARS ON YOUR PAGES
2. The Self-Hosted Blog via hosting it yourself, uploading the files, etc and adding a domain name.
Pros: Great! Now you are a little more in control! You can brand yourself through the use of a domain name, write your own opinions and more….
PLUS…you get the pleasure of….
Spending hours and hours setting it up, trying to figure out which theme to use (there's soooo many choices and they ALL look pretty!…LOL- there's a TIME-SUCKER right there alone!) If you have never posted on a blog before or have no clue what to write about……WOW, you could LITERALLY be here all day before you even get to MAKE your first post!
Oh, and don't forget, now you will have to figure out how to get TRAFFIC to that post you FINALLY got to make after spending hours and days (or heaven forbid…even weeks) just figuring it all out, taking a class or whatever it is that you need to do to get the job done! (TRAFFIC is visitors to your site in case you are not familiar with this terminology)
My recommendation: Get Kalatu and keep it simple! You don't have to worry about “breaking it” or taking a year of college or pulling out your hair for days trying to learn. It's SIMPLE, easy and it gets you back to doing the things you love (maybe that's blogging, crafting, spending time with your kids, hiking, surfing…whatever it is…Kalatu is easy and simple to use for all levels of users)
Now you shall be on your way to getting started online the easy way through the power of a blog! 🙂